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Here is a glimpse of some of the projects I have worked on over last few years. If you would like to know more or collaborate, please feel to contact me.

Mercedes me Service

Product Design Lead

At I lead the design efforts of the Mercedes me Service app. Mercedes me Service is a one-stop-shop that caters to all the service and maintenance needs of Mercedes-Benz car owners. 

My work includes conducting research, building simplified designs over an underlying complex architecture, setting up UX metrics, conducting usability evaluations and helping set up the customer experience for a global product.

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Mercedes-Benz Car HMI

UX Design Expert

As a UX Design expert at Luxoft I worked on developing the UX flows for certain features such as personalization and climate control as part of the Mercedes-Benz Car HMI interface (MBUX)

Apart from working on the UX flows and interactions, I also introduced several process improvements and wrote macros to automate certain workflows within the company.


Direct Democracy

Product/Service Designer

I worked for an European non-profit organization called EIT Digital on a couple of projects in the field of direct democracy.

My work included conducting research with subject matters experts, redesigning the UI, conducting usability tests, coming up service blueprint and identifying opportunity areas.​

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Product Designer

Cogbooks is a UK based startup that has built an adaptive learning  platform for students in universities. Their clients were based mainly in the US and in the UK.


As the first designer on the product, I initially worked on researching and evaluating the UX of the existing product. I then proposed a UX strategy on how to improve the current product while simultaneously working on a complete redesign as part of a long-term/more sustainable solution

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